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Success Stories
Martha Stewart does it again - (Prison Poncho)
By Howard Schwartz 
Email investorplanner@yahoo.com
Jan 30, 2006, 19:24

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Discount Yarn & Knitting comments on the Martha Stewart Poncho - http://www.discount-yarn.info

Martha Stewart does it without even trying. Even from jail Martha Stewart can make money as well as newspaper headlines. All it took was her walking out of jail wearing a poncho crocheted by a fellow inmate. Camp Cupcake may soon be known as Camp Crochet .This going away gift has sparked a renewed interest in crocheting and knitting.

Only twelve days after Martha's release, The Lion Brand Yarn Company (http://www.discount-yarn.info/Lion-Brand.html) announced that over a half million people have downloaded the crocheted and knitted version of this now famous poncho. Just think, it took a jail term to inspire people to knit and crochet- kudos to Martha! Until now we just associated Martha with home accessories, now thanks to her jail term, she has expanded her influence into the fashion world!

Isn't it wonderful that even a jail term cannot stop the unstoppable Martha Stewart! Yarn companies and pattern designers have all jumped on the Martha Stewart Poncho bandwagon. People in the fashion industry are saying, Hooray for Martha Stewart and her friend for bringing the poncho back into vogue.

So now we know, prison inmates do productive work- they can get yarn from the prison commissary, crochet a poncho
(http://www.discount-crochet.com/Crochet-Poncho-Pattern.html) as a going away present for Martha Stewart, and their creations can be featured on national TV. I guess this famous inmate will have to be released from jail for us to learn her name. One news release even said that the creator of this now famous crocheted poncho will get 10% of the profits. I just hope that Martha Stewart has a job waiting for her!

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Howard Schwartz is a partner in several business strategy groups, including HJ Ventures International, Inc. Howard has worked with hundreds of entrepreneurs worldwide with a focus on writing Business Plans for companies interested in raising capital from Venture Funds and Angel Investors. Howard s business plans have secured several million dollars in funding. For more information: http://www.discount-yarn.info


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